Monday 24 August 2015

What are the ODDS?

Collective Dynamics Administration 23:32 No comments :



As a financial services marketer, you want the ODDS stacked in your favour when trying to determine the likelihood of clients purchasing a particular product and their ability to service the premium payments.


More simply, you want to lower your acquisition costs and you want maximum term premium payments.

The ODDS analytics tool was developed to identify previously "unfeasible" data and to create profitable prospect pools and marketing strategies for this data. Utilising unique predictive analysis and machine-learning algorithms to find patterns in data that might predict specifically required outcomes, ODDS can be used across a broad range of financial services products. 
It will indicate batches of data where clients' likelihood of buying a specific product as well as their propensity to pay are high, ensuring campaigns are feasible from both a marketing and a premium collections point of view. ODDS will also indicate the optimal cover or premium for the client to maximise persistency. The mix and composition of the dataset, with different response and persistency rates, is important to ultimately ensure a successful sales campaign.


If you want to turn the ODDS in your favour, make sure that you visit www.maxmyodds.com or contact Alex Devezas on 011 993 6600.

Tuesday 18 August 2015

ODDS - Press Release

Collective Dynamics Administration 01:23 No comments :
COLLECTIVE DYNAMICS SCORES WITH NEW ODDS DATA SCORING MODEL

Collective Dynamics Administration, a leader in the direct marketing of simple insurance products and administration, is proud to announce the launch of their new data scoring tool – ODDS.

Shani Plantema, the Managing Director of Collective Dynamics said, “The Optimum Dynamic Data Scoring (ODDS) model, has now been tried and tested over the past two years and it has delivered phenomenal results for both our underwriters and database owners.”

So, what is ODDS? ODDS is a unique data scoring model that will indicate the probability of a client buying an insurance product and, more importantly, continue paying for it. The ODDS tool systematically analyses the data provided and scores it against a decade of premium collections, key sales ratios and business intelligence. The technology and IP used in ODDS allows us to maximise our clients’ data and increase their profitability.

The key success of ODDS is that it allows CDA to develop strategic direct marketing campaigns using the information and analytical outcomes provided by this tool. The magic of ODDS is that it combines the scored data and allows CDA the opportunity to maximise this data and deliver on the desired return on investments for both its underwriters and database owners.

CDA has managed to generate 24,000 policies over the past two years from data that has been scored through ODDS. This data consisted of cancelled and lapsed policies, which were regarded as poor data that should not be marketed to.

ODDS has allowed CDA to propel its clients’ profitability to a place where its competitors wouldn’t have bothered to look.

If you want to turn the ODDS in your favour, make sure that you visit www.maxmyodds.com or contact Alex Devezas on 011 993 6600.


CDA creates solutions for your direct marketing challenges, but more importantly, they do so using predictable and consistent results.


Subscribe to: Posts ( Atom )

Contact Form

Name

Email *

Message *

Powered by Blogger.

Like us